Buzy Bee is a productivity app that assists users to organize their tasks and motivate them with gamification features. Inspired by bee's buzz sound that is similar to cell phone alarm notification, Buzy Bee aims to help users to excel their tasks with intimate bee avatar and customization options.
ROLE
Wireframe, Prototype, Branding
PERIOD
🌱 Jan - Apr 2022
TOOL
Figma, Adobe XD Adobe Illustrator
TEAM
Amber, Francis, Jerico, Vianne
RESEARCH
/ Objectives
People today are living fast-paced life with numerous tasks to complete every day. With the growth of the mobile app market, many productivity apps are now available as tools to support managing schedule besides traditional planners and calendars. We started this project questioning why we still struggle managing our day although there are lots of methods given to us. To solve this question, we set the main goals to achieve in our app:
01. Help organize busy schedules
02. Keep users engaged with their set plans
/ Brainstorm
Disney Creative Thinking.
/ Market Analysis
Market Trend.
01. Yearly Downloaded Apps Increase
02. App Revenue Triples
03. Mobile App Usage > Website Interaction
04. Customers Desire Customization
05. About 12.3 Million Potential Users in US
Stakeholder Map.
After drawing the stakeholder map, we narrowed our target audience down to young adults and student populations who depend on technology and value convenience.
DEFINE
/ User Research
User Persona.
User Scenario.
Survey.
To understand our target users better, we conducted a survey and asked about their daily schedules and thoughts on productivity apps. Nearly 90% of respondents were between the ages of 18 and 24 and were mostly students. We learned the users struggle with finishing their tasks than planning what they have to do. Also, rewards, customization, and sharing accomplishments were what motivates them to complete their works.
SURVEY KEY FINDINGS
⚡️ 75% of respondents experienced at least moderate difficulty in completing tasks. ⚡️ The average amount of time respondents with jobs worked per week was about 20 hours. ⚡️ The majority of respondents said they would be interested in a scheduling app with rewards and customization options.
SURVEY RESPONSE QUOTES
❝ I don't like the method I use I want to become more organized ❞
❝ ...it has no structure, I would want to be able to create a schedule and stick to it❞
❝ It's working now, but I can tell it's going to bit me eventually❞
❝ It is also satisfying seeing a to-do item being checked off...❞
❝ ...there is not a way to keep motivated❞
/ Problem Statement
❝ How might we keep users sticking with their tasks and staying motivated? ❞
IDEATE
/ Solutions
01. Gamification with personal avatar
02. Rewards with points earned
03. Customization depending on users' needs
04. Community where users can share their achievements and compete
/ Design Requirements
Gamification.
• Bee mascot • Level-up system
Rewards.
• Points for completion • Clothes for bee • Furniture for hive • Redeemable physical rewards (ex. removing ads, gift cards)
Customization.
• Personalized priority orders of tasks • Printable calendar
Community.
• Groups sharing common goals • Display of other users' achievements
Application Map.
DESIGN
/ Wireframes
/ Branding & Style Guidelines
/ Prototype
Login.
Task.
Mark off completed tasks
Feel achieved by checking off daily tasks and earn points
Manage account and settings
Change account information and settings in hamburger menus
Reorder tasks by preference
View tasks by priority or by deadline
Customize task settings
Change color marks and set priority order of tasks
Calendar.
View tasks in calendar
Overview tasks in monthly, weekly, and daily calendars
Print Calendar
Print customized calendar in different options
My Bee.
Customize bee and hive
Dress up bee and decorate hive with furnitures and ornaments
Buy items and redeem points
Buy clothes and furnitures with points and get physical rewards
Community.
Get motivated by friends
Visit friends' hives and take a look at how they decorated their bees
Complete tasks together
Create a group with common goals and accomplish together
